Vlad Lauda
2 episodes
Questions Vlad Lauda answered
Promo types describe contexts such as weekly, monthly, supplier-initiated, seasonal, or holiday promotions. Promo mechanics describe the offer structure, such as two-plus-one or buy-one-get-one-free.
WEBINAR: MAKING EVERY TRADE PROMOTION EFFICIENT IN THE ERA OF AI30:50
In Vlad Lauda's words
“Something you can't measure, you cannot improve.”
WEBINAR: MAKING EVERY TRADE PROMOTION EFFICIENT IN THE ERA OF AI27:44
“When the history lives in different places—when it resides in emails with suppliers, internal chats, some ERP system, and it's not accumulated in a single place—it's very hard to analyze and find points for improvement.”
WEBINAR: MAKING EVERY TRADE PROMOTION EFFICIENT IN THE ERA OF AI28:44
“Without the data, AI is useless.”
WEBINAR: MAKING EVERY TRADE PROMOTION EFFICIENT IN THE ERA OF AI46:12