Vlad Bezborody
Head of International Growth · LEAFIO AI
Event Talk
Key takeaways
- 4:05Promotional items can account for 20% to 70% of a retailer's assortment, depending on its vertical and location.
- 5:06Regular sales planning may occur annually, while promotional planning repeats weekly or bi-weekly and creates substantially more operational pressure.
- 9:14A planner combining a forecasting model, market conditions, and intuition may produce an accurate plan in only around 50% of cases.
- 15:19Even with collected data, machine-learning models may need six months to learn and at least 12 months to observe a complete annual promotion cycle.
- 20:27Effective promotion management combines high-quality structured data, AI models, and coordinated end-to-end process management rather than relying on a single forecasting tool.
In Vlad Bezborody's words
“Forecasting is just the tip of the iceberg.”
Retailer's Guide. Key to inventory optimization in retail.3:04
“If we use poor-quality data, it produces poor-quality results.”
Retailer's Guide. Key to inventory optimization in retail.12:15
“The more trade promotions you have, the more the models can evolve and increase efficiency.”
Retailer's Guide. Key to inventory optimization in retail.17:23
“AI cannot do anything without the data.”
Retailer's Guide. Key to inventory optimization in retail.18:25
“There's no silver bullet. There's no pill that you can buy that will solve the problem.”
Retailer's Guide. Key to inventory optimization in retail.20:27