Anna Irma
4 episodes

Questions Anna Irma answered
Requirements depend on the retailer's processes and goals, but LEAFIO usually asks for at least one year of history and can collect noncritical fields during implementation. Average inventory ROI can arrive within six months, with initial promotional results visible after one or two campaigns.
Webinar: Promo Forecasting 2.0: How AI Helps Retailers Plan, Execute, and Analyze Promotions33:49 · with Brad Mitchell
Yes. Forecasts are calculated at the store and SKU-location level using each store's behavior, price response, and demand patterns rather than applying one chain-wide forecast.
Webinar: Promo Forecasting 2.0: How AI Helps Retailers Plan, Execute, and Analyze Promotions36:55 · with Brad Mitchell
The inventory-management side focuses on store- and promotion-level effects needed to plan supply and availability. Receipt-level rules are primarily handled by a loyalty system rather than treated as the core replenishment signal.
Webinar: Promo Forecasting 2.0: How AI Helps Retailers Plan, Execute, and Analyze Promotions38:58
Discount level is a critical input, but its effect on sales is nonlinear. The model estimates price elasticity and the point where a larger discount produces a meaningful sales increase, and the platform can simulate the expected impact before the promotion runs.
Webinar: Promo Forecasting 2.0: How AI Helps Retailers Plan, Execute, and Analyze Promotions42:01 · with Brad Mitchell
AI can be misled by unexpected events and poor or fragmented data, while historical models cannot fully understand planned business changes. Retailers therefore need mature data, adaptable tools, experienced partners, and continued human intervention.
Retail Trends 2025 | LEAFIO AI10:15 · with Victor Novak
In Anna Irma's words
“If we don't have the proper data in the very beginning, we won't have the accurate forecast.”
Webinar: Promo Forecasting 2.0: How AI Helps Retailers Plan, Execute, and Analyze Promotions16:25
“The precise finish of the campaign is as important as the precise beginning.”
Webinar: Promo Forecasting 2.0: How AI Helps Retailers Plan, Execute, and Analyze Promotions27:43
“What gets measured gets managed.”
Planogram Analysis: Key Display Performance Indicators [Webinar]4:12
“An item-based planogram is the planogram when we clearly understand what SKU is placed on the shelf, in how many facings, and why it is placed here.”
Planogram Analysis: Key Display Performance Indicators [Webinar]6:14
“It’s important to keep track of that all the time and create the planogram not only on the attractiveness of the shelf, but also on profitability.”
Planogram Analysis: Key Display Performance Indicators [Webinar]32:50


