Anna Erma

Head of Business Development · LEAFIO AI

Key takeaways

41:54A digital store can be assembled in roughly 40 minutes by creating equipment, building an interactive floor plan and filling each fixture with planograms.
6:10The equipment constructor supports custom dimensions, shelves, hooks, pallets, pigeonhole racks and freezers, with reusable fixtures stored in an equipment library.
14:25A floor-plan image, such as an AutoCAD-derived layout, can be scaled and traced before equipment is dragged, rotated or cloned into position.
24:36Planograms can be generated automatically from criteria such as category, price and sales period, imported from Excel, or assembled manually from an SKU basket.
30:44Publishing a planogram sends the store manager a task to renew the physical layout, while saving it keeps the work within the central office.

Questions Anna Erma answered

Can the solution be used for retail verticals such as pharmacy and DIY?

Yes. The demonstrated store is a grocery format, but the solution can support any retailer that needs to manage and standardize layouts and planograms across a chain.

Planogram in retail: How to digitize a layout in 40 minutes | FMCG Merchandising42:55

Must planograms be created separately for every store, or can retailers use formats and templates?

Unique stores can be handled individually, but larger chains can use format equipment, copying, group management and scaling tools. One format fixture can be applied to five, 50 or more stores.

Planogram in retail: How to digitize a layout in 40 minutes | FMCG Merchandising43:56

How does the cloud-based tool obtain its data?

The platform regularly exchanges data with the retailer's ERP system. It receives product dimensions and store-level sales data so planograms can be based on real commercial performance.

Planogram in retail: How to digitize a layout in 40 minutes | FMCG Merchandising44:58

In Anna Erma's words

“This actually helps companies to have a standardized layout in all of their stores.”
Planogram in retail: How to digitize a layout in 40 minutes | FMCG Merchandising31:46

“We think that it is the key to success to make the planogram based on the numbers.”
Planogram in retail: How to digitize a layout in 40 minutes | FMCG Merchandising39:54

“It is very important to get the data not only regarding the dimensions of the product, but, as I mentioned, we put a big emphasis on the sales so that the planogram can be data-driven.”
Planogram in retail: How to digitize a layout in 40 minutes | FMCG Merchandising44:58

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