Anna
4 episodes
Questions Anna answered
Yes. Packaged or countable products can be analyzed by item, while bulk products such as loose apples have their sales assigned to a defined planogram area.
How to Analyse Planograms & Measure KPIs for Visual Merchandising26:36
In Anna's words
“The merchandising process, the planogram creation process, should be first of all about numbers.”
How to Analyse Planograms & Measure KPIs for Visual Merchandising8:15
“Analytics provides this clear visibility, and this clear visibility allows us to make further decisions and understand what to do with this planogram and these numbers.”
How to Analyse Planograms & Measure KPIs for Visual Merchandising14:22
“If you decide to set up your merchandising process, do not just focus on the visual part, but focus on the analytics first of all.”
How to Analyse Planograms & Measure KPIs for Visual Merchandising36:50
“The shelf is the main place and the main way the retailer communicates with the customer.”
Merchandising Management: Be Sure You Avoid 9 Terrible Mistakes8:26
“All the routine work should be done by the tools, but the main aim of specialists on the retailer side is to make ongoing analysis of the efficiency of all the processes.”
Merchandising Management: Be Sure You Avoid 9 Terrible Mistakes18:39