Ana Erma
2 episodes
Questions Ana Erma answered
Merchandising lacked dedicated ownership, centralized logic, clear KPIs, and supporting analytics. Store layouts depended largely on each manager’s intuition, so execution and assortment decisions varied across the network.
How VIADA Baltija Slashes Overstock by 35% and Boosts Sales with LEAFIO AI Retail Platform2:01
It helped determine product placement and facings, accelerated centrally managed assortment changes, and passed shelf-capacity information into ordering. Digital planograms and the mobile application also gave station employees clear execution guidelines.
How VIADA Baltija Slashes Overstock by 35% and Boosts Sales with LEAFIO AI Retail Platform9:07
Inventory reports exposed specialized KPIs and automatically grouped reasons for lost sales. Merchandising analytics highlighted layout gaps, slow movers, facing requirements, and differences between a product or category’s share of sales and share of shelf space.
How VIADA Baltija Slashes Overstock by 35% and Boosts Sales with LEAFIO AI Retail Platform28:41 · with Helen Kom
Future work includes stronger execution control through the mobile application and possible adoption of assortment performance tools. Regional assortment standardization could also account for differences in demand by gas-station location.
How VIADA Baltija Slashes Overstock by 35% and Boosts Sales with LEAFIO AI Retail Platform36:55
The platform enhances the existing ERP, reuses established data flows, and allows additional modules to be introduced with fewer IT resources. Assortment changes can automatically propagate to planograms, replenishment, and store execution.
Unlocking Retail Potential: The Secret Behind Baltic Petroleum’s 62% Sales Growth11:21
In Ana Erma's words
“The shelf is the way the retailer is communicating with customers, and it directly influences sales.”
How VIADA Baltija Slashes Overstock by 35% and Boosts Sales with LEAFIO AI Retail Platform9:07
“The shelf is the way that the retailer is communicating with their customers.”
Unlocking Retail Potential: The Secret Behind Baltic Petroleum’s 62% Sales Growth37:53